Who you are dealing with
What is Smarta?
Smarta started in the UK back in 2015 and has been trusted there ever since. We brought it to Australia with Smarta Switch, a Brisbane energy brokerage now ranking across the city. Smarta Sprint is the build arm: the same family name and the same AI-powered system, used to build whole businesses fast. So you're not betting on a new face. You're getting a name with a decade of track record behind it.
Why should I trust Joe?
Fair question, you should ask it. I've been in sales and marketing since I was 18, including five years at the UK's biggest daily newspaper and its local titles. At 23 I pitched investors and opened my own coffee shop, and slept in the old bank vault underneath it to make it work. Since landing in Australia I've helped generate over $500k for Brisbane businesses, built and grown four businesses, and invested heavily in mentors to stay sharp. I've got a real network across the UK and Australia. I don't just build businesses for a living. I've lived every hard part of starting, funding and growing one.
Is it all AI? Do I ever talk to a real person?
Always. We are as big on the human side as we are on the tech. AI builds fast, but business runs on trust, and trust comes from real conversations. You get a named person on the team who knows your business: real calls, real advice, someone who actually picks up. The AI is the engine. We do the driving.
Are you an AI agency, a digital agency or a marketing agency?
None of the three, and that is deliberate. A traditional agency sells you hours and hands you an account manager. We are a small founder-led team running an AI-powered system, so you get agency-grade work on websites, SEO, Google Ads and automation without the agency retainer or the six-week wait for a copy change.
How it works
How are you so fast?
We pair the latest AI with a system we have built and refined across four businesses. The AI does the heavy lifting so it is quick, and our experience makes sure it is actually good and actually wins you customers, not generic rubbish. That is how we do in days what agencies take months to do.
Is it really done for me?
Yes. You tell us about your business and we build it. You stay in the loop the whole way, but you barely have to lift a finger.
New business or existing?
Both. Launch is built for brand-new businesses; the Makeover is for ones that need bringing up to date.
What if I want changes?
Built in. We tweak it until you're happy. It's your business, it should feel like it.
What you actually get
Do you do web design, or just the AI side?
Both, and they're the same job. Every build includes proper website design and development, mobile-first and fast, plus the SEO and AI search work that makes sure anyone actually finds it. A beautiful website nobody can find is an expensive business card.
Do you handle Google Ads and lead generation too?
Yes, on the monthly. SEO and AI visibility compound but they take time, so paid traffic is how we get enquiries coming while that builds. Every lead lands somewhere, gets followed up and gets chased for a review. That's the lead generation part most people forget.
What is answer engine optimisation?
AEO is the newer cousin of SEO. SEO gets you ranked in a list of blue links. AEO gets your business named inside the answer when someone asks ChatGPT or Perplexity who's best at what you do near them. It's where search is heading, and right now it's still wide open in Brisbane.
How do you measure "found on AI"?
Simple, and we do it together. Thirty days after launch we check ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, asking who is best at what you do in your area. You are in the answer? Job done. You are not? We keep working on it, free, until you are. That is the guarantee.
Money and ownership
What does it cost?
Less than an agency, and it is done in days instead of months. The exact investment depends on what your business actually needs, so we do not slap one number on every build. Qualify, we get on a quick call, and you get the plan and the price straight. No drawn-out pitch, and if it is not a fit we will tell you that too.
Who owns everything you build?
You do. The domain, the website, the Google profile, the socials: set up in your name and handed over with every login when we're done. Walk away any time and it's all still yours. No hostage-taking.