What a website actually costs in Brisbane

The short answer

In Brisbane, a basic template website typically starts around one to two thousand dollars. A properly built small business site with real copy, setup and the bits that actually generate enquiries usually sits in the low thousands. A full rebuild for an established business, with SEO, content and ads, runs considerably higher at agency rates.

Why the range is so wide

Because "a website" means completely different things to different sellers. One quote might be five template pages with your logo dropped in. Another might include the copywriting, the Google setup, the automations that follow up leads, and someone actually thinking about whether it converts. Same word, very different jobs.

What actually changes the price

• Who writes the words. Copywriting is often the single biggest hidden cost. If nobody is writing it, you are writing it, and it will sit unfinished for months.
• How many pages. A one-pager and a fifteen-page site with a page per service are not comparable.
• Whether SEO is included. A site that looks nice and a site built to be found are different builds.
• Whether anything is automated. Lead capture, follow-up and review requests take setup, and they are usually where the return actually comes from.
• Who owns it afterwards. Some builders keep you on their platform. That is a cost you pay forever.

The traps that make a cheap site expensive

You do not own it

Plenty of cheap builds live on a builder's account. Try to leave and you find you cannot take the site, sometimes not even the domain. Always ask, in writing, whether everything will be in your name.

It has no way to enquire

It sounds mad, but a huge number of small business sites have no obvious way to get in touch above the fold. If your site does not ask for the job, the price of it is irrelevant.

Nobody set up Google

A website with no Google Business Profile behind it is a shop with no sign. For local trades, that profile often drives more enquiries than the site itself.

Change fees

Ask what happens when you want a price changed or a photo swapped. If every small edit is billable, a cheap build becomes a slow drip.

How to compare quotes properly

Do not compare the number. Compare the list. Ask each quote the same questions: who writes the copy, how many pages, is Google set up, is anything automated, do I own everything, and what does a change cost. The cheapest quote is often the one missing four of those.

What we charge

We quote on a short call rather than publishing prices, because what a business actually needs varies enormously and a number without context is meaningless. If a smaller job would do the trick, we will say so.